The principal sources of information in Nigeria are TV and radio according to the 2011 survey on middle class Nigerians by Renaissance Capital. Over 120 million Nigerians own more than 200 million radios and, contrary to the predictions of doom, radio still fills a strategic advertising role for businesses both large and small-scale.
Radio has become an integral culture, on the phone, online, in the car, on the desk, on TV etc. Millions wake to the sound of clock radios, and for many, the radio is the last sound they hear before going to sleep. As a medium, it brings a sense of urgency that is second to none. It offers entertaining information that attracts listeners while they are working, travelling, relaxing or doing almost anything else.
About the SHOW
Now in its 12th season, Real Estate On Air is the first syndicated Real Estate Radio Show in Nigeria launched in 2011 with its flagship station on Classic FM 97.3 Lagos and syndicates on the BEAT 99.9 FM Lagos. It is designed to inform, educate and engage participation from all stakeholders by providing information for the real estate market through expert’s interviews, news, and timely market reports. Having interviewed over 80 industry veterans from top real estate institutions, featured and sold out developments; the testimonial from a growing number of listeners speak volume of the benefits of the programme to the real estate industry.
To empower the average consumer/investor to make wise investment decisions through education, information and participation.
Classic FM 97.3 targets the affluent and mobile over-35 age group, which our research shows are the high-profiled consumers in the local economy with a huge online presence and streamlines live at www.classic97.net
Beat 99.9 FMis a commercial English-medium entertainment, music and information radio station targeted at an informed audience in the 15-45 age group and generally those who are young at heart.Beat 99.9 FM is the most popular radio station in Lagos with over 400,000 social network followers and streams live online.
“3invest On air presents a unique opportunity to educate the public on the intricacies of the real
estate sector and the benefits of real estate investment. This programme and other promotional initiatives
of 3Invest are helping to create the right platform for real estate marketing, which is very good for our
Hakeem Ogunniran Managing Director, UPDC
3Invest is changing the view of Real Estate in Nigeria. 3invest On Air is a must have for the future of